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BRITISH GT CHAMPIONSHIP
Project type
Motorsport/Hospitality/Brand Awareness
Date
2000-2023
Capacity
CEO - Intelligent Money & IM Private Clients
As an avid car enthusiast this project was very close to my heart (and not really work at all). I wanted to increase consumer awareness of Intelligent Money Private Clients and the unique open access investment forums I had created on PistonHeads, so when SRO approached me it was obvious that title sponsorship would work very well for everyone,
The synergy was enormous as professional motor racing is all about taking a team based approach to extract the highest level of performance without taking unnecessary levels of risk - which is exactly the same as looking after our client's investments.
We started the partnership in 2020 and during our tenure were able to provide our clients VIP access to races at some of the most famous tracks in the UK, Spa-Francorchamps and the Autódromo Internacional do Algarve. We also teamed up with Sky Sports F1 to bring former Formula 1 World Champion Jenson Button over from LA to take part in our Silverstone 500 weekend with his old friend, former Le Mans champion and Jenson Team Rocket RJN co-owner, Chris Buncombe.